Chapter 1 & 2 of Groundswell were very informative and shed light on important points and topics that I experience everyday, but have not taken into consideration. First and foremost, I learned that the definition of groundswell is: “A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” As an example of something I didn’t realize that I knew subconsciously is when the author mentions, “the Internet is not some sandbox that can be walled off anymore — it is fully integrated into all elements of business and society.” I think that is an important point to make because people have a preconceived notion that the Internet is a private place, but it is not. I also learned in this chapter that the groundswell comes from the collision of three forces: people, technology and economics. I didn’t realize that economics can be a part of the groundswell, but it makes sense that online advertising creates revenue for companies, which is a part of the groundswell. I also noted that the author mentioned: “Not only is it here; it’s evolving rapidly — creating an incredible challenge for corporate strategies.”   This taught me to note that companies have to embrace the groundswell and they shouldn’t try to resist it. In that same regard, the book cautions that the groundswell has shifted the balance of power from companies to people because anybody can create sites that connects people. With these sites, the book taught me to recognize that people can change their moods online much quicker than in person, so posts have to be monitored for language and message as to mot upset people and to answer all questions. Finally, in chapter 2, I learned the secret to mastering the groundswell: “concentrate on the relationships, not the technologies.”

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